PROPOSAL
Website Design and Development
[Client Name]
PREPARED FOR [Contact Name], [Title] | PREPARED BY [Your Name] | DATE [Month DD, YYYY] |
Project summary
[Client Name] needs [a new website / a redesign of its current website] to [main business reason]. This proposal covers the design and development of [number] pages on [platform or CMS], launching by [Month YYYY].
Goals
- [Goal, with a measure where possible: e.g., increase contact form submissions]
- [Goal]
- [Goal]
Deliverables
DELIVERABLE | DESCRIPTION |
|---|---|
Sitemap and wireframes | [Page structure and layouts for key pages] |
Visual design | [Design for [N] page templates, desktop and mobile] |
Development | [Build on [platform], with content entry for [N] pages] |
Launch | [Domain and hosting setup, redirects, and analytics] |
Training | [One session on editing content] |
Timeline
PHASE | WEEKS | OUTPUT | CLIENT INPUT |
|---|---|---|---|
Discovery | 1–2 | [Sitemap and content plan] | [Kickoff meeting, existing content] |
Design | 3–5 | [Wireframes and visual design] | [Two rounds of feedback] |
Build | 6–8 | [Working site on a staging server] | [Final content and images] |
Launch | 9 | [Live site and handover] | [Launch approval] |
Not included
- [Copywriting or photography, unless listed above]
- [Third-party fees: hosting, domains, plugins, stock images]
- [Ongoing maintenance after launch (available separately)]
Pricing options
ESSENTIAL | STANDARD | EXTENDED | |
|---|---|---|---|
Pages | [5] | [10] | [20] |
Page templates | [2] | [4] | [6] |
Design revision rounds | [1] | [2] | [3] |
Content entry | Included | Included | Included |
Post-launch support | [2 weeks] | [30 days] | [60 days] |
Price | $[Amount] | $[Amount] | $[Amount] |
Payment terms
[50]% of the selected option on acceptance, [25]% on design approval, and [25]% at launch. Invoices are due within [14] days.
Next steps
- Select an option and sign below.
- We schedule the kickoff meeting within [5] business days.
- Work begins on receipt of the first payment.
Acceptance
Selected option: □ Essential □ Standard □ Extended
Client signature | Name and title | Date |